
About
Charles Andrew Whatley

Whatley is an experienced media and technology executive known for helping organizations navigate change and turn innovation into opportunity. With a career defined by adaptability, leadership, and forward-thinking strategy, he has consistently helped media companies evolve alongside shifting consumer behaviors and emerging technologies.
Having spent his career at the intersection of media and technology, Whatley has built deep expertise across broadcast, digital, and emerging platforms in both corporate and entrepreneurial environments. He began his career in radio and television while attending the University of Texas at El Paso and Austin, ultimately holding nearly every leadership role in the industry—from on-air talent to Market Manager, Regional VP, and Co-Founder/President.
As media evolved, Whatley transitioned into technology and digital media, serving as SVP of Sales, SVP of Business Development & Partnerships, President, Founder, and Co-Founder. An early adopter of online technologies, he immersed himself in streaming media, web development, SEO/GEO/SEM, social platforms, ad tech, programmatic, analytics, mobile, and today’s connected-device ecosystem—helping publishers and brands adapt to rapidly changing consumer behavior.
Today, Whatley focuses on helping organizations stay ahead of where media consumption is going, not where it has been. As Wayne Gretzky famously said, “Don’t skate to where the puck has been—skate to where the puck is going.” A guiding principle throughout his career remains Stephen Covey’s advice: “Seek first to understand, then to be understood.”
Resume
Sales | Business Development | Management
I’m an entrepreneurial, results-driven media and technology leader with more than 20 years of experience building revenue, launching businesses, and turning opportunity into measurable growth.
My career spans digital and traditional media, software and advertising sales, and business development—across online, radio, television, print, publishing, and technology. I’ve led sales organizations at scale, managing teams of 10+ direct reports, supporting dozens of indirect sellers, and overseeing annual revenue budgets exceeding $30 million.
At heart, I’m a hunter and a rainmaker. I build trust quickly, train teams to perform, and close complex deals. I’ve launched and grown multiple businesses—from radio stations and visitor publications to digital and creative service firms—through investor fundraising, execution, and ultimately profitable exits.
I’ve succeeded inside large, established media and technology companies and thrived in fast-moving startups where adaptability and execution matter most. I’m at my best where strategy meets action—and where growth isn’t theoretical, it’s expected.
Cultivates strong, lasting client relationships and strategic partnerships that ensure future, lucrative business opportunities.
- Attracts, nurtures, and develops best-of-breed teams, emphasizing ongoing education and a collaborative, team-centric environment that maximizes productivity and profitability.
- Able to understand and communicate with a variety of sales audiences and produce engaging presentations that effectively reach them.
- Ensures consistent, deep product knowledge for optimal customer service and solution development.Hunter and rainmaker.
- Highly effective at building relationships, training teams and closing business.
- Outstanding 20+ year track record in integrated media sales, sales management and business development.
- Managed 10+ direct reports, dozens of indirect sellers and revenue budgets over $30MM + annually.
Areas of Expertise
Ad Technology | TV, Radio & Print | Advertising | Social Media | Mobile | SaaS Sales Management | Radio/TV Station Management | Advertising Sales Management | Creative Product Development | Business Development | Recruiting | Training
Top/Bottom Line Responsibility | Complex Deal Negotiation | Communication | Relationship Cultivation
Software Expertise
Powerpoint-Keynote Presentation Specialist | Mac and Windows OS | Microsoft Office Suite | Adobe Creative Suite | Final Cut Pro | Camtasia | Triton TAP Dashboard | Chat GPT
Career Highlights
Instreamatic, Inc.
Senior Vice President, Global Partnerships at Instreamatic, leading strategic alliances with Tier 1 and Tier 2 agencies, global brands, publishers, and ad-tech partners. Drive revenue growth and market expansion by positioning AI-powered creative optimization and contextual advertising solutions that measurably improve performance across audio and video channels.
Evolve 7 Digital, LLC
Founder and partner at Evolve7 Digital Media, a full-service marketing, technology, and media agency. Lead strategy, operations, and growth across SEO, AI-driven advertising, video, audio, podcasting, and branded content. Built and managed cross-functional creative, technical, and sales teams while delivering measurable performance gains for regional and national clients. Drive innovation through advanced ad optimization, contextual targeting, and data-driven storytelling to consistently increase client ROI and long-term partnerships.
MediaBridge One, LLC
Provided a variety of sales, sales management, digital product development, training and management consultation to media companies.
Landed national advertisers for the Smarter Lifestyle Network–DOOH Video/Interactive Health & Beauty venues. Worked with publishers including Omega Communications, owners of Norte Daily News, Weekend Magazine, Paladar Magazine and various digital platforms.
Successfully worked with broadcast groups, including Mortenson Broadcasting, providing regional and national business development services.
Served as Business Development executive with emerging technology companies including SaaS Chat Service, SMB focused social media platform, and the Hispanic In-Store Video Network.
Triton Digital, LLC
Represented the full suite of Triton Digital solutions, including CDN, ad platform, webcast metrics, a2x programmatic ad exchange, and audience engagement tools, serving publishers and broadcasters nationwide. Partnered closely with clients to develop effective audience engagement and advertising monetization strategies while strengthening existing relationships and driving new business acquisition.
IXR Consulting, LLC
Represented emerging media technology companies to agencies, brands, publishers, and broadcasters, securing enterprise-level partnerships. Closed a seven-figure deal with The UPS Store – SMB Solutions within the first few months of tenure. Drove new enterprise business across SMB and media-technology clients while evangelizing emerging platforms to major agencies including Horizon, The Richards Group, Dieste, and GSD&M.
MediaSpan Online
As a senior revenue leader at MediaSpan Online, I drove enterprise growth by securing high-value partnerships with major broadcast and media publishers, including Australian Radio Network, The Radio Network (New Zealand), Stephens Media, Inside Radio/Clear Channel, NRG Radio, Buckley Broadcasting, Salem Communications, Wilkins Communications, Evening Post Publishing, and Duplantis Ministries. Led revenue strategy across new and existing accounts, launching multiple profitable verticals and monetization products—including a hyper-local SEO advertising platform—that delivered meaningful incremental revenue and long-term partner value
American Media Services Interactive
Led a comprehensive strategic turnaround, rebuilding the company’s technology, engineering, and sales organizations to modernize core services and reset the revenue strategy. Re-launched TheRadio.com music streaming platform with listener customization features, driving immediate audience growth of over 400% and enabling monetization for the first time. Secured marquee clients, including Clear Channel, Radio One, Transworld Media, Gannett, and AT&T CruiseCast, establishing the organization’s first sustainable and recurring revenue stream. Launched new product verticals, including an IP-delivered, customized in-store audio solution for retail, and closed initial enterprise customers such as the Kangaroo convenience store chain with more than 1,600 locations.
Kiptronic Inc. (now Limelight Networks)
Secured and expanded key client relationships while supporting client sales training and activation initiatives for major media organizations, including NPR, NBC.com, The New York Times, Boston Globe, The Guardian (UK), PBS, CBS Sports, FOX, Condé Nast, The Economist, and Minnesota Public Radio. Led the rollout of web-based technology enabling video ad detection and delivery across connected devices with parity to web browsers. Evangelized advanced ad-insertion solutions for downloadable media to leading digital and broadcast agencies in major markets (New York, Los Angeles, San Francisco, Chicago), resulting in record-setting CPMs for NPR and other publishers’ downloadable media sponsorships.
Jones Media America (now Westwood One/Cumulus)
Served as an early-stage Digital Strategist for the national sales team. Developed engaging presentations and digital media extensions, closing high six-figure deals with B.F. Goodrich, Visa, BMW, and others. Trained the national radio sales team on digital media sales.
Q2 Media Group (Creative Services, Video/Audio Production/Syndication)
Drove the company to profitability within the first year of launch, securing high-profile clients including A&E Television, Google, Charles Schwab, Publicis, McCann, Stevie Wonder, and Jim Cramer. Launched nationally syndicated content offerings, including a comedy prep service distributed to more than 200 radio stations and A&E’s Biography for Radio to over 300 stations. Led production of dozens of branded video projects for major advertisers such as Visa and Google, and pioneered early adoption of website-based video streaming as a commercial media solution.
Professional Experience Overview
Built and led online services and digital media divisions, defining sales and marketing strategies that expanded market reach, strengthened brand positioning, and accelerated revenue growth. Recruited, developed, and managed high-performing sales organizations with a strong emphasis on training, mentorship, and collaborative execution. Partnered closely with product leadership to shape new product development, commercialization strategies, and go-to-market execution.
Advised and trained media sales organizations on digital advertising, streaming, and monetization strategies, establishing profitable new verticals and long-term client partnerships grounded in trust and industry expertise. Led consulting initiatives focused on converting digital media assets into sustainable revenue through sales transformation, digital culture adoption, and performance-driven training programs. Integrated social, streaming, and innovative sales methodologies into legacy and growth-stage organizations; created all marketing assets, collateral, and web properties.
Delivered digital media platforms and streaming solutions to national media publishers, faith-based organizations, and retail brands to drive audience engagement and point-of-purchase monetization, including branded music and in-store media. Designed new business models for startups, established technical infrastructure for streaming and media management, and enabled dynamic, device-agnostic content and advertising delivery without disrupting existing workflows.
Founded and operated creative and media services organizations supporting agencies and corporate clients with video/audio production, website development, digital marketing, content syndication, and satellite distribution to radio and television stations. Owned and managed radio stations in large and mid-size markets, and consulted with television, print, and radio sales teams to modernize revenue strategies and drive sustained growth.
Work History
2017-Current
Instreamatic.com, Inc.
SVP, Global Partnerships
2016-Current
Evolve7 Digital
Partner
2018
Gen One Media Group
Consultant-National Advertising Lead
2014-2018
MediaBridge One
LLC, President, Consultant
(Clients included Instreamatic, Inc & Gen One Media Group)
2013-2014
Triton Digital
LLC, National, Senior Publisher Development Manager
2012-2013
IXR Consulting
LLC, National, Senior Vice President—Business Development
2009 – 2012
MediaSpan Group-Online Services
Irvine, CA, Vice President of Sales & Marketing
2008 – 2009
American Media Services Interactive
President
Charleston, SC
2006 – 2008
Kiptronic Inc. (Currently Limelight Networks)
Vice President
San Francisco, CA
2005 – 2006
Jones Media America (Currently Dial-Global)
Digital Media Consultant
New York, NY
2001 – 2005
Q2 Media Group, San Francisco, CA
President
1998 – 2001
Information Network Radio Inc., San Francisco, CA
Vice President of Sales & Marketing
1996 – 2001
Douglas Broadcasting Inc., Los Angeles, San Francisco & Washington, D.C.
General Manager, Director of Sales
(Douglas was both Information Network and DBI, Inc.)
1994 – 1996
Horizon Productions, Santa Barbara, Los Angeles, CA
President
1986 – 1994
Great Electric Communications Inc., Santa Barbara, CA
Co-Founder, General Manager
Previous positions include radio station management, television sales consulting, magazine publisher, talk show host, broadcast journalist, disc-jockey, music director, and program director.
